Every role has shaped how I think, lead, and solve problems.

Full-Time

Senior Director of Events, Hospitality & Analytics

Recent

Led the events and hospitality program while owning the analytics function across marketing and operations. Responsible for strategy, execution, and data-driven decision-making at a regional craft brewery.

• Directed all on-site and off-site events including taproom programming, private events, and brand activations
• Built and maintained marketing analytics infrastructure to track campaign performance, customer behavior, and revenue impact
• Collaborated cross-functionally with sales, marketing, and operations to align data insights with business goals
• Managed hospitality staff and vendor relationships to deliver consistent guest experiences

Full-Time

Marketing Analytics Manager

Prior Role

Managed the marketing analytics function, translating raw data into actionable insights that informed campaign strategy, customer segmentation, and brand positioning.

• Developed dashboards and reporting systems to track KPIs across digital and in-person marketing channels
• Analyzed customer data to identify trends, segment audiences, and improve targeting
• Supported campaign planning with performance forecasting and post-campaign analysis
• Worked closely with the marketing team to connect data findings to creative and strategic decisions

Full-Time

Marketing Analytics Manager

Prior Role

Brought data and analytics capabilities to a boutique retail environment, helping the business understand its customers and make smarter marketing investments.

• Built out the marketing analytics function from the ground up for a specialty retail brand
• Tracked and reported on digital marketing performance including social, email, and paid channels
• Provided customer insights to inform inventory decisions, promotions, and seasonal campaigns
• Helped translate business questions into measurable metrics and reporting frameworks

Full-Time

Vice President of Business Development

Prior Role

Led business development efforts for a technology solutions company, driving growth through strategic partnerships, client acquisition, and market expansion.

• Identified and pursued new business opportunities across target verticals
• Built and managed client relationships from initial outreach through contract and onboarding
• Developed go-to-market strategies and sales frameworks to support company growth
• Collaborated with leadership to align business development priorities with company objectives

Part-Time · Hospitality

Serving, Bartending & Floor Management

Various

Accumulated years of front-of-house experience across a range of dining concepts — from casual chains to upscale steakhouses — building a strong foundation in hospitality, guest relations, and high-volume service.

• Served guests across casual, upscale, and high-volume dining environments with attentive, personalized care
• Bartended full-service bars, crafting cocktails and managing bar operations during peak service hours
• Assisted in floor management duties including staff coordination, table rotation, and guest issue resolution
• Managed multiple tables simultaneously while maintaining accuracy, composure, and guest satisfaction
• Developed strong product and menu knowledge to guide guest decisions and drive upsells
• Collaborated with kitchen and floor teams to maintain smooth, efficient service during peak periods

Full-Time

Sales Specialist

Prior Role

Drove sales and donor engagement for a charitable fund associated with a major regional newspaper, combining sales skills with community-focused work.

• Engaged prospective donors and sponsors through direct outreach and relationship building
• Met and exceeded individual sales targets in a goal-oriented environment
• Communicated the mission and impact of the Wish Book Fund to motivate giving
• Maintained accurate records of outreach activity and donor interactions