Work
Projects
A selection of work across marketing, analytics, and business — reflecting how I think and what I build.
Work in progress — and work completed.
This page will grow over time as I document projects across my career chapters. Below is a starting point — a few examples of the kind of work I've done and the problems I've approached.
Customer Behavior Analysis
Analyzed purchasing patterns across a Food & Beverage customer base to identify high-value segments and inform marketing strategy. Translated raw sales data into a clear narrative for business decision-makers.
Campaign Performance Review
Evaluated the effectiveness of a multi-channel marketing campaign, identifying which channels drove the highest return and recommending reallocation of budget based on performance data.
Business Operations Overhaul
Identified operational inefficiencies within a small business and implemented process improvements that reduced friction in day-to-day operations and improved team communication.
More projects will be added as I continue to document my work. If you'd like to discuss any of these in more detail, feel free to reach out.